Sonic Drive-In / Vaynermedia
ACD, Social AOR

As Vaynermedia's only ACD in the San Francisco office, I led creative for all major accounts, including Sonic Drive-In. When we won Sonic's business, their social pages were primarily static, repurposed studio shoots. My team and I brought Vaynermedia into a new era of food styling. We taught ourselves how to style and shoot food on and off the lot in a way that still felt genuine to social (meaning, not too perfect, but still delicious-looking). We successfully amped up Sonic's social brand, and fans went wild.