AdStage
Blog Writer

AdStage, an advertising software company, hired me (from a referral) to write long-form articles for their blog on an ongoing basis. I wrote from assigned topics, pitched new topics, and translated their valuable quarterly Benchmark Reports (a CPM, CPC, CTR breakdown across major digital ads platforms) into a widely digestible post (I did this as a ghostwriter for their marketing manager). Though many readers were already familiar with industry trends and topics, there was a lot of information I had to simplify and distill into an informative and engaging post.