Airbnb
Live There Campaign

As Airbnb's lead brand social media writer, I translated the "Live There" campaign to Instagram. Using UGC that emulated the mood and images captured in the production photoshoot, I brought the campaign to life on Airbnb's Instagram page. Likes and comments shot through the roof as inspired travelers shared these stunning spots with friends. Airbnb's brand voice is inclusive, dreamy but attainable, inspiring, but not lofty.